Company Profile

Qingdao HiFeel Innovative Materials Co., Ltd. established in May 2023, is a representative enterprise of Hisense Group's expansion from terminal products to upstream core components. It specializes in the research and development, as well as independent production, of high-performance anti-light screens, which are core components for projection displays.
         The company possesses professional technical talents and extensive R&D experience in the field of anti-glare screen technology. In terms of research and development, it has mastered microstructure optical design and simulation technology; it also possesses capabilities in researching, analyzing, and constructing systems for micro-nano metal reflective materials and novel high-quality materials. The company boasts professional anti-glare screen performance testing equipment and an industry-leading anti-glare screen evaluation laboratory. In terms of manufacturing, it has high-precision large-scale coating equipment and UV molding equipment, enabling it to independently produce anti-glare screens. It has established a 2000-square-meter clean room with a Class 10,000 cleanliness level, with an annual production capacity of 250,000 anti-glare screens.
         In 2025, the company launched the industry's first nano-spectral selective anti-light screen, paired with Hisense's Exploration series laser TV products. This innovation not only surpasses traditional display brightness but also addresses the issue of strong ambient light interference, empowering laser display products.
         Company vision: To provide every laser TV and smart projector with a high-quality screen.